For the initial few years, it was a kind of social service being offered by Dr. Priya Shah as she wouldn't charge for her services. With the increasing number of happy matches, Dr. Priya's name as a match maker grew even more; through a number of referrals and word of mouth publicity that she gained. As the number of people wanting to avail of her services kept growing, she began to charge a nominal fee for her matchmaking. She worked with different people from different religions, castes, preferences, intellect and nature and built her expertise in matchmaking.

Marriage is often a matter of concern since it involves a commitment of a lifetime. Single people and their parents have a number of questions and are often confused. Dr. Priya Shah then started counselling these candidates and their parents to make these clients more prepared for marriage and ensure that they end up with the right life partner.

Since 1990, being a happily married woman herself, Dr. Priya Shah has learned a number of lessons through experiences in her own married life. In 2004, she then decided to document these learnings and pearls of wisdom and launched her own publication covering everything you need to know about marriage. As a true contribution to society, she decided to keep this publication free of cost!

Moreover, through over a decade of interaction with people contemplating marriage, counselling them and addressing their problems, she understood the concerns and thought process of candidates.

She wanted to pass on her knowledge and secrets to a happy married life through this publication. It covered various aspects such as adjustments into a new family, compromises and changes in one's life after marriage, balancing one's career and familial demands, tapping into the multi-tasking potential inherently found in women, raising children in today's contemporary times, and more.

While Dr. Priya Shah has a track record of making happy marriages, she also ensures that they are long lasting marriages. She is known for making the perfect match where couples commit to a lifetime of togetherness.

After realising how she could successfully help those who approach her and find a match for everyone, she asked herself how she could help others on a larger scale.

She had a strong burning desire to contribute towards Indian society, especially after our Indian's have settled all over the world - She wanted to do something for us Indians. And this was another driving factor behind launching this publication. This publication documented her experiences as well as that of her clients.

This is the first and only publication exclusively dedicated to marriages. It serves as a comprehensive knowledge book on marriage for Indians. This complete knowledge on marriage book is her gift to society as she firmly believes that happy marriages are the foundation of a bright future. The kind of lives couples lead, the arguments they have, is a direct example to their children and deeply impacts their outlook on marriage and life in general. It is therefore important to raise our children, the future of India with the right intellect, values and thought process; which first comes from their parents and upbringing – that is why Dr. Priya Shah felt it was imperative to publish this book on Marriage. In her words, ‘Happy marriages, make happy parents, make happy children, make better citizens of India!’